To know the shopping preferences of today’s consumers and how they look at the in-store versus the online purchasing experience, Imprint Plus, makers of re-usable, www.storeholidayhours.org name badges and signage, conducted a random survey of 1,000 women and men across the nation. The survey respondents were somewhat split into three groups of those that prefer to buy online (32.5%), in-store (29.70%), and a mixture of both (37.80%).
Among those who choose the in-store experience, they frequent the following stores in order of preference: Discount Mass Merchandisers, including Walmart and Target (76%); Food Retailers, such as Supermarkets and Whole-foods (71.2%), then Pharmacies, including CVS and Walgreen’s (50%); Beauty Supplies, like Sephora (48.9%); Electronic Products Stores, including Best Buy (48.9%); Hardware Stores, such as Lowe’s and Home Depot (44.10%); and Shops, including Macy’s or Nordstrom’s (37.6%).
“Our survey informs us that consumers shop at brick and mortar retailers, primarily for discounted merchandise, food, drug, and health insurance and beauty aids, as well as for consumer electronics, appliances, building supplies, and clothing,” said Kristin MacMillan, President of Imprint Plus.
Consumers who shop in-store reported the need to see, touch, and handle merchandise included in the buying experience, in addition to on-the-spot sales and never being forced to watch for delivery. In terms of purchasing food, a lot of the consumers surveyed (86.10%) choose to shop in-store because of the capability to judge quality and freshness. Shopping on the web for food presents challenges including the need to be the place to find accept delivery and also the lack of ability to use the senses in seeing and handling the merchandise offered. Clothing is yet another area where customers prefer in-store shopping. 60% of these surveyed favor the traditional experience, with only 17% of those surveyed opting to buy clothing online. What consumers like least about Columbus Day store hours is it is too time consuming with long-wait times to look at or return merchandise. Other key dislikes reported include difficulty in finding sizes, styles and colors, and travel time to and from the store.
“The retail in store experience fulfills the necessity for making use of the senses within the shopping experience and feeling, touching and even smelling is employed in merchandise selection,” continues Ms. MacMillan.
Over half of clients surveyed (52%) reported convenience because the reason they like internet shopping. In addition they reported the wide range of merchandise to choose from, free shipping and returns, price comparisons and online testimonials as positive experiences related to internet shopping. The things they dislike about shopping online is not really seeing the merchandise face-to-face, the inability to try on for size and fit and the requirement to wait around for shipping.
“Individuals are pressed for time as well as could be more ready to shop in traditional stores if they could shop more effectively a lot sooner,” adds Ms. MacMillan. “A concentrate on customer service would help the customer travel through long wait times and merchandise selection. The usage of technology and retailer apps can be involved in streamlining wyydui procedure of merchandise selection to check out.”
Over half in the consumers surveyed stated it had been essential to create a personal relationship with a sales associate whether online or in-store. Asked if possessing a personal relationship with a store sales associates would cause more shopping because store, nearly 50% of these surveyed responded “yes.” An identity badge stating a sales associate’s name, title and section of expertise is a review of the customer, one that the survey clearly establishes as being a pathway to developing better customer relations with the retailer, in addition to generating more sales and frequent visits.
“Today’s consumers want personalized experiences when St. Patricks Day open hours need to blend technology and repair to fulfill their requirements,” continues Ms. MacMillan. “A simple add on may be the capacity to select clothes on the internet and reserve a dressing room – time savings and creating a new shopping experience.”