Word-of-mouth marketing has changed completely for the small, local business. In the past, if someone stood a bad experience, it can reach a few of your friends. In today’s world, with the ease of online review sites, social media, and blogging, a bad customer experience can reach hundreds or even countless people. This revolution has caught many owners off guard as well as scrambling to figure out how to manage and improve their online reputation. Many are hoping that Yelp will fail and online reviews could go away, but with Yelp’s recent influx of $100 million in capital, they will certainly double in size. Furthermore, AT&T will be launching a new review site, buzz.com. Customer content is exploding even more because the penetration of mobile devices makes it very in order to rave or rant currently it happens. Customers are posting about their experience before they even get the check! Here’s a great example:
I don’t just how I feel about paying $3.50 for that plain crepe. That’s right. ONE. PLAIN. CREPE. $3.50!?! Anyways, I’m here right now waiting for my two crepes, starving and kind of still thinking i paid too much for a crepe. It better be really really good. Waiting. Still waiting and there’s only two other people here. Hungry. Choosing. I’m not exactly impressed or satisfied right now. I will have just gone down the street to Osha and gotten real food. Acquired one plain crepe and a turkey and cheese crepe. Nothing special on them at all. Specifically what a waste. I’m going to cry one tear for my unsatisfied agony right at this instant.
(Additional information: small restaurant with about 5 tables, from a decent neighborhood with an American Apparel by means of street, has gelato, and accepts Visa and MC.)
The impact of reviews is very broad as so. 84% of Americans say online customer evaluations have an influence on their decision to purchase a product or service provider. (Opinion Research Corporation, 2009). You is unable to avoid monitoring facebook reviews. In addition, if you’re business only has several reviews, even after getting all positive, you’re at an extreme risk. Just one bad review (1 star) can the immediate impact on your overall rating and reputation. Therefore, all of your work on a company or store wide campaign to generate reviews. There are some other great answer why reviews can benefit you:
What many marketers don’t realize that is reviews have demonstrated to actually increase profits and drive new company. Businesses with great reviews and on the internet reputations use this as a competitive advantage over others in their sector. Consumer research from the Kelsey Group reported, “Consumers would like to pay at least 20% more for offline services that received an “Excellent” or 5-star rating than for the same service when it received a “Good” or 4-star rating, the study found. More importantly, merchants are seeing may be on their bottom line. Of the 30 percent of small business retailers who had integrated product reviews their own Web sites, 43 percent said reviews had resulted in more sales, while 28 percent indicated reviews had resulted in more traffic. (Ratepoint, Nov 2009).
In addition, positive reviews can also help drive profits through search engine optimization and may impact your rankings on local search and general search data. For local search and mapping sites from Google, Bing, and Yahoo, the search are aggregating reviews from many sites and use both quantity and quality (overall rating) their own ranking algorithms. Early aging to get great reviews across quite a few sites as great. For sites like Yelp and Citysearch, review quality and quantity are very secure influences on determining rankings. Reviews benefit you on general search engine rankings. The more review sites have got content about your business (and links to your site), the more this provides validation and “trust” with all the search engine’s prospective.
Review management important for success for local businesses. The chatmeter is made to help you manage and monitor your reviews and do not waste time from visiting over all these sites in need of your reviews.